1. Facebook: 3.03 billion usersFacebook is the largest social network, used monthly by approximately
37% of the world's population. Seven million advertisers actively promote their businesses on Facebook, as almost all content formats for advertising work well on the platform: text, photos, videos and stories. Even an untrained user can easily understand Facebook's settings. It should be noted that Facebook's algorithm prioritises content that actively engages users, creates an environment for communication, and maintains and builds relationships.
2. YouTube: 2.5 billion usersYouTube is a video sharing platform, the second largest social network and the second largest search engine after Google, with users watching one billion hours of video every day. If you use video to promote your business, add YouTube to your marketing strategy to increase your reach.
3. WhatsApp: 2 billion usersWhatsApp is a mobile application for exchanging text and voice messages, photos, videos, audio and documents between users. The app supports video calls and is popular in over 180 countries. The business platform is often used to advertise and promote small and medium sized businesses.
4. Instagram: 2 billion usersInstagram is a visual platform that allows you to manage a variety of content: photos, videos, stories, online format. It is very common to use user-generated content to promote and keep a business page active. The Instagram business profile collects data and complete analysis, allowing you to schedule publications.
5. WeChat - 1.3 billion usersWeChat is the most popular social network in China and has evolved rapidly from a messaging app to a universal platform. WeChat users can exchange messages and calls, shop online, pay bills, buy groceries, transfer money, place orders and order taxis. Facebook and X are banned in China, so WeChat is a good alternative for promoting any business that works with the Chinese audience.
6. TikTok: 1.05 billion usersTikTok (known as Douyin in China) is the world's fastest growing video content sharing app, popular with young people. A great tool for business advertising, it supports short format videos up to 60 seconds.
7. Telegram: 700 million usersTelegram is a free messaging app. A unique feature of Telegram is the end-to-end encryption of all user activity, including chats, groups and media files exchanged between participants. It is popular for its security, speed and variety of communication features: group chats, channels and bots for automating tasks.