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The latest marketing news, future trends, analytics from world market leaders. You can find all this on our blog.
How do you know if your e-commerce site is outdated and what to do about it?

Everything flows, everything changes. Let's talk about websites today. More specifically, the fact that any online resource can become outdated and "out of fashion". When did you launch your online shop? What e-commerce services do you use on your site?
Generational Marketing
Attempting to reach potential customers of different ages simultaneously with a single ad or promotion usually results in a wasted budget. How do you effectively target each generation? Consider preferences, study habits and identify needs. Keep in mind that generational theory does not take into account the individuality of each person.
How to write about a product and improve site ranking?

A good product description becomes an important aspect of e-commerce. Product reviews help customers make informed purchasing decisions and can help improve a site's search engine ranking.
Dropshipping - a tool for testing demand

The direct-to-consumer market will continue to grow steadily over the next 5 years. This means that dropshipping will continue to be popular as a simple and affordable online business model.
Retailers and distributors use dropshipping to expand their assortment and test demand by buying small trial batches of goods.
Dropshipping. Exchange and return policy

"Dropshipping." It's a word many entrepreneurs dread, even those who have been in e-commerce for years. The thought that all the effort has been in vain keeps you from settling down. Stop! Returning is not the end of the world! It's an experience that you can turn to your advantage.
Online store. What to start with?

How do I create a winning e-commerce business strategy? First of all, it is necessary to analyze the market, investigate the need for goods and services, decide what and to whom you will sell, decide on pricing and study competitors. By choosing the business model of the future enterprise and drawing up at least a minimum business plan, you can start acting.
Why customer loyalty is important?

A loyal customer is the goal of any business and one of the most valuable e-commerce assets. This is the result of a successful deal, pleasant communication, memories of the purchase process itself, a useful experience.
A loyal customer creates a continuous sales cycle that increases the profits of your online store.
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