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FOMO marketing to increase sales

Looking for a way to increase sales and improve customer interaction? We have the perfect solution. Studies show that ads that use FOMO marketing triggers increase the number of clicks and conversions to a website by 22% and the likelihood of visitors becoming customers (conversion rate) by 40%.

FOMO is the fear of missing out on a benefit, the fear of losing something you need, a sense of community and belonging. FOMO marketing appeals to human emotions and motivates action. Limited time offers, special product launches and social proof are all well-known FOMO marketing tools.
Hype and social media
Social media plays a crucial role in marketing FOMO strategies. Engaging with audiences and profile followers can create a sense of urgency and importance in real time. Teasing audiences, piquing curiosity, creating a sense of exclusivity and commitment - FOMO is all about emotion and hasty decisions, so it shouldn't be abused, it becomes part of a company's overall, often seasonal, marketing strategy. Hype is a great way to advertise on Instagram, Twitter, TikTok and Facebook. Target the age of your audience: the older a person gets, the less susceptible they are to FOMO.

Mystery announcement
Announcing an upcoming event, information about a new product line, an interesting brand on your website and social media will increase user engagement and create interest. Teasers that don't give away all the details, cryptic videos or graphics designed to pique consumer interest and questions. Remember all the Apple announcements before a new product launch!

Create a sense of scarcity - increase demand
Fear of missing out on something can be a powerful motivator. FOMO marketing goes beyond the expected and creates an emotional connection. Creating a sense of scarcity can actually increase demand. When people fear missing out on something important or unique, they are more likely to choose a product or service. Creating a sense of scarcity or uniqueness in a product can motivate consumers.
Exciting events and activities
Organising events or promotions with an element of surprise is always exciting. For example, a company might organise a surprise product display in a unique location or offer exclusive discounts for a limited time.
Exclusive offers or unexpected rewards are memorable. Special time-limited discounts, personally announced (early) access to a new product or free service work well as FOMO.

Collaborations and partnerships
Collaborations with influencers or other brands influence reach and generate interest. Interactive content (quizzes or surveys) and easily shareable materials (infographics or short videos) increase engagement and the likelihood that the FOMO offer will go viral.
Secret information
A technique such as revealing secret information or unique features can generate interest in a product. Regular reviews, blog content, podcasts, videos, webinars can be targeted at different segments of the audience. It's important to strike a balance between hype and the real value of the product to avoid disappointing customers if their expectations don't match reality.

Analyse FOMO campaigns
  • Analysing performance metrics provides insight into which tactics were effective and which should be abandoned. Track metrics such as
  • Engagement: number of clicks, social media interactions, time visitors spend on your site, comments, reposts and email open rates.
  • Conversion rates: the percentage of users who order a product, sign up for a newsletter or download free content.
  • Social media metrics: reposts, mentions, likes, comments, views and new followers.
  • Brand awareness. Measuring brand awareness allows you to identify gaps in your marketing strategy and find out if you are getting noticed by your target audience. You can analyse this metric through search volume, traffic and consumer surveys.

Market hack and hype springboard strategy
Low price, limited number of products, shortened offer period are the top three triggers you can use in FOMO marketing. A hype springboard is a marketing strategy that aims to create significant interest and expectation around a product or brand using hype.

The specialists at TON OP doo ltd develop innovative business promotion programmes for clients and platform partners: from strategic planning to actual implementation. TONOP software is an accessible tool for analysing market trends.
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