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Marketing at speed: tools for sales growth
Sometimes online trading is like a real race. Slow down a little, hesitate a little, and your competitors are already far ahead. Fortunately, there are tools that can help you speed up processes, increase conversion rates and earn more. Read on to find out how you can start using them today!
Loyalty programme: LoyaltyLyon
It is always cheaper to retain old customers, noted the specialists of TON OP company. Loyalty programmes have become a common option even for small websites. You can integrate a special tool like LoyaltyLyon into your online shop and create customisable programmes that allow you to ‘reward’ your customers for performing certain actions when making a purchase.
Once the application is installed in your online shop, the customer will be able to earn points for each action, such as subscribing to social networks or newsletters and more. LoyaltyLion shows customer activity, percentage of loyal customers, your revenue and customer spending in your online shop.
Social media marketing automation: Sked Social
Filling out multiple social media accounts, copying text, adding photos and posting at the right time all take a lot of time. You can often forget to post what you planned or, conversely, add the wrong thing.
Sked Social - a smart publishing scheduler allows you to schedule and publish posts, manage content and analyse the effectiveness of campaigns by creating a schedule for different social media accounts. With its help, it's quite easy to import products from an online shop directly to a social media page: no need to manually copy and paste product data and photos.
Email Automation: Mailchimp
Sending emails is still one of the most effective ways to promote products. It's a point-and-click endeavour where it's important to properly categorise and highlight recipients. Massive and impersonal messages usually remain unopened or go straight to the ‘basket’ or spam. It's much more effective to send relevant offers tailored to their interests. Mailchimp is perfect for those who work with audience segmentation and analyse advertising campaigns. The software allows you to customise email chains depending on the stage a customer is at in the buying process. For example, you can send discount codes to your subscribers who have visited your online direct delivery shop several times but haven't bought anything yet. After registration, you can import your contact list, use email templates, change automation triggers, set schedules, and filter by segments.
It is always cheaper to retain old customers, noted the specialists of TON OP company. Loyalty programmes have become a common option even for small websites. You can integrate a special tool like LoyaltyLyon into your online shop and create customisable programmes that allow you to ‘reward’ your customers for performing certain actions when making a purchase.
Once the application is installed in your online shop, the customer will be able to earn points for each action, such as subscribing to social networks or newsletters and more. LoyaltyLion shows customer activity, percentage of loyal customers, your revenue and customer spending in your online shop.
Social media marketing automation: Sked Social
Filling out multiple social media accounts, copying text, adding photos and posting at the right time all take a lot of time. You can often forget to post what you planned or, conversely, add the wrong thing.
Sked Social - a smart publishing scheduler allows you to schedule and publish posts, manage content and analyse the effectiveness of campaigns by creating a schedule for different social media accounts. With its help, it's quite easy to import products from an online shop directly to a social media page: no need to manually copy and paste product data and photos.
Email Automation: Mailchimp
Sending emails is still one of the most effective ways to promote products. It's a point-and-click endeavour where it's important to properly categorise and highlight recipients. Massive and impersonal messages usually remain unopened or go straight to the ‘basket’ or spam. It's much more effective to send relevant offers tailored to their interests. Mailchimp is perfect for those who work with audience segmentation and analyse advertising campaigns. The software allows you to customise email chains depending on the stage a customer is at in the buying process. For example, you can send discount codes to your subscribers who have visited your online direct delivery shop several times but haven't bought anything yet. After registration, you can import your contact list, use email templates, change automation triggers, set schedules, and filter by segments.
Product Promotion: Google Merchant Centre
In a world of content temptation with the rise of the mobile web and social media, standing out in a sea of information noise is no easy task.
Google Merchant Centre is a platform that allows you to upload information about your products to Google and make them available for display in search results and other Google platforms. To set it up, go to Google for Retail, click Merchant Centre and follow three simple steps. Once you have created an account, you can upload your product data feed, set up ad campaigns and track their effectiveness through Google Ads, recommend marketers at TONOP doo ltd company.
In a world of content temptation with the rise of the mobile web and social media, standing out in a sea of information noise is no easy task.
Google Merchant Centre is a platform that allows you to upload information about your products to Google and make them available for display in search results and other Google platforms. To set it up, go to Google for Retail, click Merchant Centre and follow three simple steps. Once you have created an account, you can upload your product data feed, set up ad campaigns and track their effectiveness through Google Ads, recommend marketers at TONOP doo ltd company.
Plug In SEO
Increasing organic traffic to a website is about attracting users, but not through advertising - an important part of SEO and search engine optimisation. Search engines increase the ranking of websites by tracking new content, the number of indexed pages and relevant and quality content. Plug In SEO is a plugin for optimising the SEO of an online shop. It helps to identify and fix errors, improve meta tags and site structure. After installation, the plugin gives recommendations on how to improve: SEO, meta tags, titles and other elements affecting search engine optimisation.
Completing an order in the shopping basket: Rejoiner
The more complex the checkout process, the more likely it is that a customer will leave your site without completing the purchase. Pending order email alerts have an astoundingly high open rate of 45%. Rejoiner is a real abandoned cart tool that helps bring back customers who haven't completed their purchase with personalised email campaigns.
Once integrated, Rejoiner collects data on customer behaviour and automatically sends personalised emails prompting them to complete their purchase. 100 such reminder emails generate at least 5 sales.
Process optimisation: TONOP
TON OP specialises in optimising sales-related processes (for retail, dropshipping, online and distance selling).
TONOP software enables continuous analysis of demand and sales results, sales process modelling, record keeping, market research, supply chain planning, database management, CRM system connection, reporting, competitor analysis and supplier purity checks.
The programme is able to process information that often comes from technologically incompatible devices. With our tools it is quite easy to import sales history from spreadsheets, databases, ERP or accounting systems.
Increasing organic traffic to a website is about attracting users, but not through advertising - an important part of SEO and search engine optimisation. Search engines increase the ranking of websites by tracking new content, the number of indexed pages and relevant and quality content. Plug In SEO is a plugin for optimising the SEO of an online shop. It helps to identify and fix errors, improve meta tags and site structure. After installation, the plugin gives recommendations on how to improve: SEO, meta tags, titles and other elements affecting search engine optimisation.
Completing an order in the shopping basket: Rejoiner
The more complex the checkout process, the more likely it is that a customer will leave your site without completing the purchase. Pending order email alerts have an astoundingly high open rate of 45%. Rejoiner is a real abandoned cart tool that helps bring back customers who haven't completed their purchase with personalised email campaigns.
Once integrated, Rejoiner collects data on customer behaviour and automatically sends personalised emails prompting them to complete their purchase. 100 such reminder emails generate at least 5 sales.
Process optimisation: TONOP
TON OP specialises in optimising sales-related processes (for retail, dropshipping, online and distance selling).
TONOP software enables continuous analysis of demand and sales results, sales process modelling, record keeping, market research, supply chain planning, database management, CRM system connection, reporting, competitor analysis and supplier purity checks.
The programme is able to process information that often comes from technologically incompatible devices. With our tools it is quite easy to import sales history from spreadsheets, databases, ERP or accounting systems.
Our Contacts
Do you have any questions? Send us an request via this form!
TON OP DOO LTD
Address: 8 BORBA STR., PLOVDIV, BULGARIA, 4021
Mail: info@tonop.bg
Address: 8 BORBA STR., PLOVDIV, BULGARIA, 4021
Mail: info@tonop.bg