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Online Shopping: Social Сommerce & eCommerce
‘We are an online retailer, a small family run shop. Dropshipping, retail. There are pages in social networks. In general, we are slowly developing our business. But we don't have our own website. Is that a bad thing?’
We have good news. You may not need one yet! If you are just starting out, trying new markets, looking for profitable niches and you are happy with the pace and profit, then you are on the right track. Your way has already passed many dropshippers, online sellers, small and medium-sized online shops. And it's called social commerce.
The one thing that remains constant about social media is that it is constantly changing. E-commerce companies have made social commerce an integral part of their marketing strategies and a promotional channel in its own right. An online business may not have a website or an online shop. Everything works within social media platforms!
We have good news. You may not need one yet! If you are just starting out, trying new markets, looking for profitable niches and you are happy with the pace and profit, then you are on the right track. Your way has already passed many dropshippers, online sellers, small and medium-sized online shops. And it's called social commerce.
The one thing that remains constant about social media is that it is constantly changing. E-commerce companies have made social commerce an integral part of their marketing strategies and a promotional channel in its own right. An online business may not have a website or an online shop. Everything works within social media platforms!
S-commerce. Statistics
Social commerce (S-commerce) is the promotion and sale of e-commerce products on social media by integrating businesses on Facebook, Instagram, TikTok and Pinteres platforms. A customer finds, researches and buys a product without leaving social media.
According to GWI research, the average web user spends 2 hours and 30 minutes on social media every day, a 2% increase from 2022. 80% of internet users make online purchases. Approximately 50% of Generation Z and Millennials shop on social media. 71% of consumers prefer to shop online. The growth of social shopping and online displays allows traditional retail outlets to retain their customer base as well as develop new relationships with audiences who find their products through social media.
S-commerce. Metrics and metrics
Which social media metrics and indicators are most useful for measuring the effectiveness of advertising campaigns? This question is quite debatable. Most often we are asked to analyse traditional user engagement indicators: click rating, time on page and content share.
Social commerce (S-commerce) is the promotion and sale of e-commerce products on social media by integrating businesses on Facebook, Instagram, TikTok and Pinteres platforms. A customer finds, researches and buys a product without leaving social media.
According to GWI research, the average web user spends 2 hours and 30 minutes on social media every day, a 2% increase from 2022. 80% of internet users make online purchases. Approximately 50% of Generation Z and Millennials shop on social media. 71% of consumers prefer to shop online. The growth of social shopping and online displays allows traditional retail outlets to retain their customer base as well as develop new relationships with audiences who find their products through social media.
S-commerce. Metrics and metrics
Which social media metrics and indicators are most useful for measuring the effectiveness of advertising campaigns? This question is quite debatable. Most often we are asked to analyse traditional user engagement indicators: click rating, time on page and content share.
On the other hand, we need to track the mood of the audience and many other indicators:
- Comments (on a publication): the number of users who have commented on a publication or advert.
- Retweets: how many times a company's tweet is retweeted.
- Reach: the number of people who viewed a piece of content on social media (e.g., a publication).
- Account Mentions: the number of organic (unpaid) mentions (an indicator of good brand awareness).
- Publication Shows: how many times a publication appears in someone's feed.
- Publication reach: the potential unique viewers of a single publication.
- Audience growth rate: how fast the number of loyal customers grows
S-commerce. Key Elements
Clearly define what you want to achieve with your social media strategy. Who will your adverts be aimed at? Know the location, age, gender, and of course, the interests of your target audience. For a successful social commerce strategy, it is important to diversify your content and use different tools that can interest and engage users.
S-commerce: 2024
We can say that social commerce is a sub-species of e-commerce. The entire buying process, from getting to know the product, to learning about its properties and choosing it, takes place exclusively on the social media platform.
In the future, we can expect online shopping to look more and more like media consumption. And the main problem of S-commerce - the low emotionality of the shopping process - will be easily solved in a business that is used to working with the personal characteristics of the target audience.
It is at such a moment it is important to connect a tool that will help to collect data, sort and analyse information. TONOP software allows you to: conduct continuous analysis of demand and sales results, model the sales process, keep records of transactions, conduct market research, plan supply chains, work with a database, connect a CRM system, prepare reports, analyse competitors' activities and check the “cleanliness” of suppliers.
Social commerce in 2024 will continue to customise businesses to meet customer needs. With all the convenience of online shopping, consumers will not want to completely abandon offline shopping. TON OP doo ltd knows that for many, it is often a habit - an offloading and enjoyable pastime. On the other hand, it is in social networks, the buyer is looking for reviews, read recommendations. And, therefore, will remain loyal to a resource that is useful, interesting and helpful. Customers will continue to order online, because it is convenient and, most importantly, habitual.
Clearly define what you want to achieve with your social media strategy. Who will your adverts be aimed at? Know the location, age, gender, and of course, the interests of your target audience. For a successful social commerce strategy, it is important to diversify your content and use different tools that can interest and engage users.
- Videos
- Content (photos, texts, infographics)
- Visual stories (Stories)
- Live Streaming
- User-Generated Content 6.
- Interactive Content (polls, voting, quizzes) 7.
- Virtual and Augmented Reality (VR and AR)
- Emotional and historical content
- Audio content (podcasts, audio sketches)
- Influencer marketing (co-operation with bloggers and opinion leaders)
- Social advertising campaigns taking into account targeting and retargeting
- Participation in Challenges and Trends
S-commerce: 2024
We can say that social commerce is a sub-species of e-commerce. The entire buying process, from getting to know the product, to learning about its properties and choosing it, takes place exclusively on the social media platform.
In the future, we can expect online shopping to look more and more like media consumption. And the main problem of S-commerce - the low emotionality of the shopping process - will be easily solved in a business that is used to working with the personal characteristics of the target audience.
It is at such a moment it is important to connect a tool that will help to collect data, sort and analyse information. TONOP software allows you to: conduct continuous analysis of demand and sales results, model the sales process, keep records of transactions, conduct market research, plan supply chains, work with a database, connect a CRM system, prepare reports, analyse competitors' activities and check the “cleanliness” of suppliers.
Social commerce in 2024 will continue to customise businesses to meet customer needs. With all the convenience of online shopping, consumers will not want to completely abandon offline shopping. TON OP doo ltd knows that for many, it is often a habit - an offloading and enjoyable pastime. On the other hand, it is in social networks, the buyer is looking for reviews, read recommendations. And, therefore, will remain loyal to a resource that is useful, interesting and helpful. Customers will continue to order online, because it is convenient and, most importantly, habitual.
Our Contacts
Do you have any questions? Send us an request via this form!
TON OP DOO LTD
Address: 8 BORBA STR., PLOVDIV, BULGARIA, 4021
Mail: info@tonop.bg
Address: 8 BORBA STR., PLOVDIV, BULGARIA, 4021
Mail: info@tonop.bg