CRM integration allows you to centralise all data in a single information system. CRM should be compatible with all the tools the company already uses. This allows data to be synchronised in real time.
CRM integrates with: email, social media, intercom software, customer service tools, call/video chat software, shopping carts, analytics tools.
Customer service should always be available by phone, email. Some CRMs look up the domain in an email, look at publicly available databases and populate as much information as possible.Channels
A CRM should collect customer information wherever it comes from - conversations, text messages, chat, social media, etc. If it can only connect to the limited number of channels you use, the information will be incomplete and the customer experience will be fragmented.
Users need to see each contact's history, past interactions (on any channel), and recent activity on the contact's social channels.Cost
The cost of the platform should be in line with the company's budget. It can vary depending on the number of users, contacts, email addresses, etc. Allow for this to avoid annoying limitations or having to switch CRMs. It is very common for small businesses to start with a free version of a CRM and then upgrade to a paid version.What do you want to improve?
Connecting CRM helps with sales, marketing, IT and customer service. Which do you want to improve? Most CRMs come with a basic set of standard features.
- Zoho CRM : the best solution for start-ups
- Monday.com : the best solution for analysing sales performance
- Pipedrive: the easiest CRM to use (+automation)
- HubSpot: best for scaling quickly
- Salesflare: best automated customer information collection
- Less Annoying CRM: most affordable solution for sales and marketing
- Nutshell: best for B2B sales teams
- Nimble: best for social media integration
CRM is a vital tool that helps you understand your customers' needs and provides valuable information about what they really want. This approach drives revenue growth. TONOP software helps to synchronise data for CRM collaboration with other systems. Automated lead scoring reduces the processing time of unpromising leads and increases the number of leads converted into sales. The TON OP doo ltd solution improves the coordination of customer service tasks (order, contact, account and transaction management).