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Sales Process Automation. Low-cost Solutions for SMEs
Come, see, choose, buy. Unfortunately, the real buyer's journey is not as ideal or linear. Someone who just discovered your website is rarely ready to make a purchase right away.
To avoid missing out on potential customers, not losing data, and to align marketing efforts and sales, you need to streamline your business processes and make them easier to manage. Automating business processes may seem like a complex and time-consuming task, but it is not. TON OP company specialists offer to discuss what can be automated in the processes of small and medium-sized businesses on a limited budget.
To avoid missing out on potential customers, not losing data, and to align marketing efforts and sales, you need to streamline your business processes and make them easier to manage. Automating business processes may seem like a complex and time-consuming task, but it is not. TON OP company specialists offer to discuss what can be automated in the processes of small and medium-sized businesses on a limited budget.
Order forms
It will be easier for a customer to place an order in the online shop in a few clicks without creating an account. He can do it as a guest. Order form automation makes it easy and fast to checkout, minimising the number of steps and simplifying the process. The system automatically collects and stores customer data, tracks order status, and sends order notifications. This not only speeds up order processing, but also reduces the likelihood of human error. Moreover, automation allows the order form to be integrated with a CRM system, which helps to better manage customer and sales data, analyse user behaviour and provide them with personalised offers.
The Zapier platform allows dropshippers to create order forms and automate the order submission process: the customer places an order on the website, and the order information is automatically sent to the supplier via email or other system. You can set up automatic updates to Google Sheets with stock information, which is then synchronised with the website.
Automation of e-mail newsletters
Email marketing can be automated without excessive costs. There are inexpensive or free (with reduced functionality) programmes for automating mailings. For example, Mailchimp's email marketing platform allows you to automate the sending of order confirmation emails and promotions.
TONOP software integrates with a website, tracks user activity and allows you to create personalised general and drip mailing campaigns.
It will be easier for a customer to place an order in the online shop in a few clicks without creating an account. He can do it as a guest. Order form automation makes it easy and fast to checkout, minimising the number of steps and simplifying the process. The system automatically collects and stores customer data, tracks order status, and sends order notifications. This not only speeds up order processing, but also reduces the likelihood of human error. Moreover, automation allows the order form to be integrated with a CRM system, which helps to better manage customer and sales data, analyse user behaviour and provide them with personalised offers.
The Zapier platform allows dropshippers to create order forms and automate the order submission process: the customer places an order on the website, and the order information is automatically sent to the supplier via email or other system. You can set up automatic updates to Google Sheets with stock information, which is then synchronised with the website.
Automation of e-mail newsletters
Email marketing can be automated without excessive costs. There are inexpensive or free (with reduced functionality) programmes for automating mailings. For example, Mailchimp's email marketing platform allows you to automate the sending of order confirmation emails and promotions.
TONOP software integrates with a website, tracks user activity and allows you to create personalised general and drip mailing campaigns.
CRM: sales and marketing
All incoming enquiries, contacts, calls and letters must be recorded. CRM allows you to identify weaknesses in service, develop alternative solutions for promotion, and personalise advertising campaigns. CRM is more than just a sales, inbound marketing and sales tool.
Static files and paper forms make data collection tedious and time consuming. Spreadsheets and logs often fail to synchronise data with other systems. A standard CRM record contains not only contact details, but also customer demographics and behavioural characteristics. Information about website visits, phone calls, clicks.
All incoming enquiries, contacts, calls and letters must be recorded. CRM allows you to identify weaknesses in service, develop alternative solutions for promotion, and personalise advertising campaigns. CRM is more than just a sales, inbound marketing and sales tool.
Static files and paper forms make data collection tedious and time consuming. Spreadsheets and logs often fail to synchronise data with other systems. A standard CRM record contains not only contact details, but also customer demographics and behavioural characteristics. Information about website visits, phone calls, clicks.
Small businesses, online shops, dropshippers and those just starting out very often try to automate their sales processes with CRM systems that offer free or low-cost plans:
Analytics
Integration of CRM system with analytics systems allows you to track the customer journey from first contact to purchase and back. Google Analytics Enhanced Ecommerce module allows you to track detailed data on user behaviour, product views, adding items to cart. Google Analytics integration with CRM systems (e.g. TON OP) allows you to combine data on user behaviour on the website with customer and sales data. This helps to create more accurate audience segments and automate marketing campaigns based on user behaviour data.
- HubSpot CRM has a free version with basic contact management, deal tracking and customer interactions. Good for start-up companies.
- Zoho CRM trial version for up to 3 users includes basic features for sales and contact management.
- TON OP Bulgaria offers three connection plans for the CRM platform (with a free trial version), which integrates massive amounts of data about each customer: path, work history, activity, transactions, preferences, geography. The TONOP software functionality includes a range of tools for automating sales, marketing and tracking the behaviour of website visitors.
Analytics
Integration of CRM system with analytics systems allows you to track the customer journey from first contact to purchase and back. Google Analytics Enhanced Ecommerce module allows you to track detailed data on user behaviour, product views, adding items to cart. Google Analytics integration with CRM systems (e.g. TON OP) allows you to combine data on user behaviour on the website with customer and sales data. This helps to create more accurate audience segments and automate marketing campaigns based on user behaviour data.
Our Contacts
Do you have any questions? Send us an request via this form!
TON OP DOO LTD
Address: 8 BORBA STR., PLOVDIV, BULGARIA, 4021
Mail: info@tonop.bg
Address: 8 BORBA STR., PLOVDIV, BULGARIA, 4021
Mail: info@tonop.bg