OmnichannelUnlike a multichannel approach, where the audience may see different messages on different platforms, an omnichannel strategy is like sending reminders: the user is exposed to the same message, but in different places. This mix of channels allows you to build a unified system of communication with the customer.
Omnichannel in retail and dropshipping helps:
- Increase customer lifetime value (CLV)
- Reach new audiences
- Improve operational efficiency
- Increase market share
- Analyse existing channels
Omni-channel marketing is a relatively new phenomenon, a strategy that integrates different channels of communication with consumers into a single system.
Implementing omni-channel into business processes requires a systematic approach. The first step is to assess the channels you already use in your business to interact with customers. This could be a website, social media, email, messengers. Identify which stage of the sales funnel is generating the most leads: awareness, decision, purchase. You also need to identify which channel is underperforming.