1. testimonials and reviews
Satisfied customers, their testimonials and reviews are one of today's most powerful marketing tools. Customer reviews increase sales by 18%. More than 77% of online shoppers read product reviews, checking what is written about the products they are considering buying. Reviews can be placed on product pages, landing pages, price pages and even the home page. 2. Create a sense of urgency
A great way to increase online sales is to create a sense of urgency. Consumers respond well to such incentives. Limited time offers get noticed and clicked on. You can use ad modifiers to display a countdown of seasonal offers or a limited time sale.3. Offer a money back guarantee
We are afraid of taking risks, the desire to avoid potential losses is often the reason for not buying and completing a transaction. A persistent feeling commonly referred to as "buyer's remorse" can be triggered by even a small but unsuccessful purchase. By calming and eliminating this sense of risk, you will increase the likelihood of a purchase from your store.
4. Offer fewer options
This concept may seem absurd, but it's only at first glance. In fact, in many cases, the greater the choice of products and offers, the more indecisive the buyer. If you have a large online store and a wide range of products, think about how you can structure your site or product pages so that visitors have fewer options to choose from.