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Popular Online Selling Techniques

In theory, it's easier than that. That can be said of any sales strategy. As we delve into the nuances of e-commerce, we realise that there are still many unexpected discoveries and unplanned twists and turns ahead. We should not forget that the average web user no longer responds to frivolous and promising advertising tricks, they no longer work for them. Be honest and consistent when describing, advertising and promoting your products. Don't try to be something you're not.
1. testimonials and reviews
Satisfied customers, their testimonials and reviews are one of today's most powerful marketing tools. Customer reviews increase sales by 18%. More than 77% of online shoppers read product reviews, checking what is written about the products they are considering buying. Reviews can be placed on product pages, landing pages, price pages and even the home page.

2. Create a sense of urgency
A great way to increase online sales is to create a sense of urgency. Consumers respond well to such incentives. Limited time offers get noticed and clicked on. You can use ad modifiers to display a countdown of seasonal offers or a limited time sale.

3. Offer a money back guarantee
We are afraid of taking risks, the desire to avoid potential losses is often the reason for not buying and completing a transaction. A persistent feeling commonly referred to as "buyer's remorse" can be triggered by even a small but unsuccessful purchase. By calming and eliminating this sense of risk, you will increase the likelihood of a purchase from your store.

4. Offer fewer options

This concept may seem absurd, but it's only at first glance. In fact, in many cases, the greater the choice of products and offers, the more indecisive the buyer. If you have a large online store and a wide range of products, think about how you can structure your site or product pages so that visitors have fewer options to choose from.

5. Target a similar audience on Facebook
One of the best ways to increase online sales is to use the data you have. Work with metrics that are already proven, such as your customer profile. Ad campaign targeting on GoogleAds and Facebook can be set up to target similar audiences.

These are essentially users who have the same characteristics and behaviours as the customers in your database. Don't forget to include tracking pixels. This will allow you to extend your reach and use highly targeted advertising.

Facebook and AdWords "phone number" ad campaigns work well. It can be easier for someone who doesn't want to go to a website to contact your business directly.
6. Make the checkout process as easy as possible
Abandoned shopping carts are the biggest headache for online retailers. 71% of shopping carts filled with goods are abandoned. The customer was put off by something: they didn't like the shipping costs, they were tired of waiting for the page to load, there were not enough payment options or they simply didn't want to buy anything.

Simplify site navigation, remove any unnecessary steps in the checkout process. The order form should have a minimum number of fields.

7. Offer as many payment methods as possible
Which payment system is connected to your site? Google Wallet? ApplePay? The more payment options you can offer, the easier it is for them to part with their money. Every step they take in your sales funnel could be their last. They'll leave if they don't like it. They won't wait for the page to load, they won't fill out the order form again, they'll close the site immediately if it's not mobile friendly. Of course it takes time and money to optimise a website, but it's worth it.

8. Answer every question and objection
Navigation and user interaction are some of the most important elements of a well-designed and optimised mobile interface. There's a very high chance that visitors won't get it and will go elsewhere. Pages should load almost instantly and navigation should be logical.

9. Give away as much free stuff as possible
People love free stuff. The more you give away for free, the better potential customers will perceive you and your brand. You can give away samples, free subscriptions, two-for-one offers. A free surprise is a great way to improve the perception of your business.

The TONOP platform allows you to virtually test popular online sales techniques without having to invest real money. Users can select a target audience, set targeting parameters, monitor results in real time and send virtual email newsletters. The platform calculates conversion rates and analyses test results.
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