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Visual marketing. For tired eyes and big sales
Drawings on the walls of ancient caves, frescoes, amulets, engravings... Since ancient times people have been trying to visualise their feelings and emotions. The human brain processes images 60,000 times faster than text. Therefore, visual content is shared more often and more than any other form of content on the internet and gives a greater reach.
Adverts that deliberately highlight and persistently invite you to view more information are considered ineffective and annoying. That said, native ads that fit seamlessly into the design of a website are more appealing than traditional media ads.
Adverts that deliberately highlight and persistently invite you to view more information are considered ineffective and annoying. That said, native ads that fit seamlessly into the design of a website are more appealing than traditional media ads.
Images
A customer of an online shop cannot touch the product, assess its colour, smell, shape, ‘understand’ it tactilely. That is why proper visualisation of the product is so important, insist the managers of TON OP Bulgaria. The more diverse photos and videos a website visitor can see when choosing a product, the longer he will linger on it. Such user behaviour increases the site's ranking for search engines.
- Information about the product should include: dimensions, material from which it is made, weight and dimensions
- Place clear images of the product that can be enlarged up to 1024x768 pixels
- The colour of the product on the website should be identical to the one the customer will receive.
Infographics
Infographics is a visual representation of complex data or statistics in a convenient and understandable form. It can be used to combine data, graphs, charts and tables.
Use infographics to gather the information you need in one place, creating visual and interesting content. Infographics have the best retention rate at 41.5 per cent. The information you decide to include in your infographic should be accurate (peer-reviewed sources are ideal) and relevant. Sometimes even the most seemingly mundane statistics can be perceived differently in the form of an infographic. This is easier to do with the TON OP programme.
Use infographics to gather the information you need in one place, creating visual and interesting content. Infographics have the best retention rate at 41.5 per cent. The information you decide to include in your infographic should be accurate (peer-reviewed sources are ideal) and relevant. Sometimes even the most seemingly mundane statistics can be perceived differently in the form of an infographic. This is easier to do with the TON OP programme.
360°
Panoramic images are a new trend in e-commerce. This format attracts attention. The buyer can scrutinise the product, zoom in, rotate elements, view the product from all sides.
Gallery of popular products: 360˚ virtual showroom technology allows you to fully immerse yourself in the space and visually familiarise yourself with the product.
Gallery of popular products: 360˚ virtual showroom technology allows you to fully immerse yourself in the space and visually familiarise yourself with the product.
Did you know that by adding a video to your download page, you can increase your website's conversion rate by 86%? There are many types of videos that can improve your business: instructional videos, animated explanations, visualised customer testimonials.
94% of online users watch instructional videos to learn more about a product or service. 88% make a purchase decision after watching a video from a brand.
Visuals, images, and videos increase engagement. But if you are just starting out in e-commerce and can't create videos for your website.
94% of online users watch instructional videos to learn more about a product or service. 88% make a purchase decision after watching a video from a brand.
Visuals, images, and videos increase engagement. But if you are just starting out in e-commerce and can't create videos for your website.
TON OP company advises:
Looped GIF images that repeat over and over again, another option for small and effective videos on an e-commerce site.
- Record a video review of the products your site offers on a regular smartphone with a good camera.
- Find a product video on YouTube and post it on your site, copying the embedded code.
- Find a stock video that best suits the subject matter and material for your e-commerce site.
Looped GIF images that repeat over and over again, another option for small and effective videos on an e-commerce site.
Video
Social Media
Social media is a great way to engage with your audience and get a reaction. According to Twitter, tweets with video get 10 times more attention than tweets without video. The same can be said for Instagram and Facebook.
Visual content touches your target audience, encouraging them to learn more about your brand, it's a powerful marketing tool. The inbuilt features of Instagram and Facebook allow you to repay videos directly on the platform without expensive equipment and lengthy photo shoots.
In most cases, the result of a successful advertising campaign is the right creatives. Simple structured visual content cannot go unnoticed. It generates interest and can go viral. A good picture, meme or video ‘bring’ customers to the website, “sell” goods, ‘promote’ ideas and brands.
Visual content touches your target audience, encouraging them to learn more about your brand, it's a powerful marketing tool. The inbuilt features of Instagram and Facebook allow you to repay videos directly on the platform without expensive equipment and lengthy photo shoots.
In most cases, the result of a successful advertising campaign is the right creatives. Simple structured visual content cannot go unnoticed. It generates interest and can go viral. A good picture, meme or video ‘bring’ customers to the website, “sell” goods, ‘promote’ ideas and brands.
Our Contacts
Do you have any questions? Send us an request via this form!
TON OP DOO LTD
Address: 8 BORBA STR., PLOVDIV, BULGARIA, 4021
Mail: info@tonop.bg
Address: 8 BORBA STR., PLOVDIV, BULGARIA, 4021
Mail: info@tonop.bg