How to write about a product and improve site ranking?
Google tips: Get To The Top
A good product description becomes an important aspect of e-commerce. Product reviews help customers make informed purchasing decisions and can help improve a site's search engine ranking.
An e-commerce site without a product description is doomed to failure. A sitemap is an important element to the success of an online store. Over the past year, Google has been singling out websites with unique content that is geared towards people, not search engines (Helpful Content Update) in its rankings.