Delivering on promisesResearch shows that "customers who actively engage with brands and their loyalty programmes shop 90% more often, spend 60% more per transaction and are five times more likely to choose that brand in the future". Customer loyalty doesn't depend on wow effects. They stay with those who keep their promises, don't lie (obviously) and solve their everyday problems. The effectiveness of a loyalty programme is first and foremost shown by the average check metric, or rather its growth.
Working with customers means working with data, and a company's job is to keep this data and manage it properly. This is often a problem even with CRM.
TONOP software analyses and processes intelligent contact routing data. It helps to identify correlations between customer characteristics and buying behaviour.
Selling "time"How we spend our time says more about who we are than how we spend our money. Time is a scarce resource. Selling "time" rather than a product can make a customer more likely to buy. A product advert that shows how well the product will help you spend time, relax and be free from worry will have a greater impact than a story about saving money. Monitor social media, looking for trends and common issues that customers bring up beyond your social media pages.
Look at customer retention rates. This metric shows how effective a business is at retaining existing customers as part of its loyalty programme.