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Social media: what not to do?
Today, social media has become an almost mandatory marketing tool for business promotion. Facebook, Instagram, LinkedIn, YouTube, YouTube, Twitter and TikTok are, one way or another, already part of modern man's life. Unfortunately, most B2B and B2C companies deal with social media management issues not systematically, but on an ad hoc basis. And there is no single recipe for successful use of social media in business.
Effective social media management is not only about attracting and retaining customers, but also about their behavioural patterns. TON OP doo ltd advises to actively increase your social media presence, measure audience engagement and analyse profiles of new subscribers or customers. Increase sales by tracking referral traffic, CTRs and conversions. The goal of any business is socialisation: creating and nurturing a community where users can interact with the brand, with each other and with content. What's not to do on social media?
Effective social media management is not only about attracting and retaining customers, but also about their behavioural patterns. TON OP doo ltd advises to actively increase your social media presence, measure audience engagement and analyse profiles of new subscribers or customers. Increase sales by tracking referral traffic, CTRs and conversions. The goal of any business is socialisation: creating and nurturing a community where users can interact with the brand, with each other and with content. What's not to do on social media?
1. Don't try to please everyone
Understanding your audience is one of the most important parts of strategy. If you know your audience and understand their pain points, you can tailor your offerings to solve their specific problems. Don't try to capture the entire market, fulfil every order.
Study your customers: age, gender, interests, location, education, habits. What social networks, sites and channels they visit. When setting up contextual advertising and targeted advertising should not only take into account the interests of consumers, but also more accurately ‘break down’ the audience by age and behavioural factors.
2. Never delete negative reviews
As tempting as it may be - don't delete negative reviews. Instead, contact the people who left them. Respond to the criticism by leaving a message under the comment. Find out what exactly does not satisfy. After that, continue the communication in private messages or outside of social media. Try to use this situation to your advantage.
Don't ignore negative comments. They may only be part of the problem. Responding to reviews quickly and consistently leads to real sales growth.
3. Do not promote the same content
Tailor your content to your social network. Don't be tempted to do something one-size-fits-all.
Segmentation is what helps build and structure content. Regardless of where a particular group of leads are in your sales funnel, create personalised and unique posts, tracking the response. Avoid spam and share content that you really like.
The 280 characters allowed in a Twitter post and the almost unlimited characters on Facebook should stop the urge to copy posts without changing anything in context. You need to remember that a search engine optimisation tool like hashtags works great on Twitter, Instagram and Google+, but completely fail on Facebook. Facebook users like short posts, while Google+ users prefer long and meaningful texts. Explore the unique features of each social platform. Don't cross-post, cross-promote on social media.
Understanding your audience is one of the most important parts of strategy. If you know your audience and understand their pain points, you can tailor your offerings to solve their specific problems. Don't try to capture the entire market, fulfil every order.
Study your customers: age, gender, interests, location, education, habits. What social networks, sites and channels they visit. When setting up contextual advertising and targeted advertising should not only take into account the interests of consumers, but also more accurately ‘break down’ the audience by age and behavioural factors.
2. Never delete negative reviews
As tempting as it may be - don't delete negative reviews. Instead, contact the people who left them. Respond to the criticism by leaving a message under the comment. Find out what exactly does not satisfy. After that, continue the communication in private messages or outside of social media. Try to use this situation to your advantage.
Don't ignore negative comments. They may only be part of the problem. Responding to reviews quickly and consistently leads to real sales growth.
3. Do not promote the same content
Tailor your content to your social network. Don't be tempted to do something one-size-fits-all.
Segmentation is what helps build and structure content. Regardless of where a particular group of leads are in your sales funnel, create personalised and unique posts, tracking the response. Avoid spam and share content that you really like.
The 280 characters allowed in a Twitter post and the almost unlimited characters on Facebook should stop the urge to copy posts without changing anything in context. You need to remember that a search engine optimisation tool like hashtags works great on Twitter, Instagram and Google+, but completely fail on Facebook. Facebook users like short posts, while Google+ users prefer long and meaningful texts. Explore the unique features of each social platform. Don't cross-post, cross-promote on social media.
4. Don't stop experimenting
It's not enough to find your audience on all the busy social media platforms and watch them react to every post you put out. Sales without A/B testing is moving with your eyes closed. The best social media strategists are constantly testing new ideas by planning their experiments in advance. There's always a better way to reach your target audience. Process modelling in TON OP software allows you to measure the effectiveness of your marketing campaigns using built-in analytics tools.
It's not enough to find your audience on all the busy social media platforms and watch them react to every post you put out. Sales without A/B testing is moving with your eyes closed. The best social media strategists are constantly testing new ideas by planning their experiments in advance. There's always a better way to reach your target audience. Process modelling in TON OP software allows you to measure the effectiveness of your marketing campaigns using built-in analytics tools.
5. Don't neglect your audience
Know your audience and only share what matters to them. Don't neglect one network in favour of another and don't leave comments and questions from a genuinely interested audience unanswered. Mix up ‘promotional’ content. Always review the posts you share and make sure the content is relevant to your community.
Each network has its own ‘peak hour’ when communities are most active.
For example, Twitter and LinkedIn have the highest levels of interaction during the day, while Facebook, Instagram and Pinterest users are most active in the evenings and weekends.
TONOP doo ltd company is a quality and powerful tool for effective demand planning that helps manufacturers, retailers and distributors calculate the economic viability of a transaction and plan for revenue.
Know your audience and only share what matters to them. Don't neglect one network in favour of another and don't leave comments and questions from a genuinely interested audience unanswered. Mix up ‘promotional’ content. Always review the posts you share and make sure the content is relevant to your community.
Each network has its own ‘peak hour’ when communities are most active.
For example, Twitter and LinkedIn have the highest levels of interaction during the day, while Facebook, Instagram and Pinterest users are most active in the evenings and weekends.
TONOP doo ltd company is a quality and powerful tool for effective demand planning that helps manufacturers, retailers and distributors calculate the economic viability of a transaction and plan for revenue.
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TON OP DOO LTD
Address: 8 BORBA STR., PLOVDIV, BULGARIA, 4021
Mail: info@tonop.bg
Address: 8 BORBA STR., PLOVDIV, BULGARIA, 4021
Mail: info@tonop.bg