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Short Videos for Your Business. How and wherefore?
Short videos have long been an important tool in any marketing strategy. Investing in video content provides the highest return on investment. On average, we consume 19 hours of online video per week. 94% of online users watch instructional videos to learn more about a product or service. 88% make a purchase decision after watching a video from a brand. When it comes to social media marketing, nothing beats short videos.
How to integrate short videos into your marketing strategy? The experts at TON OP company share some marketing techniques using short videos.
How to integrate short videos into your marketing strategy? The experts at TON OP company share some marketing techniques using short videos.
Short video
The term ‘short video’ applies to both a 3-minute video tutorial and a 6-second meme.
They ‘sell’ well:
Before you start creating videos, determine what goal you want to achieve. Do you want to promote a specific product or service, attract new customers, increase brand awareness or improve engagement with loyal customers? Who is your target audience? What is its size? What problems do your potential and actual customers solve? How can your product or service help them?
Frequency and periodicity
To retain followers on social media, you need to publish content with a measured frequency. This applies to video content as well. You can increase the basic posting frequency during promotions, updates, and product launches.
If you're new to video marketing or have a limited budget, consider adapting existing marketing content that already works well. A popular blog post can be used to create a series of one-minute animated explainer videos, and a testimonial video can be turned into a short promo.
The term ‘short video’ applies to both a 3-minute video tutorial and a 6-second meme.
They ‘sell’ well:
- training videos
- product demonstration and announcement videos
- behind-the-scenes videos
- brand video content
Before you start creating videos, determine what goal you want to achieve. Do you want to promote a specific product or service, attract new customers, increase brand awareness or improve engagement with loyal customers? Who is your target audience? What is its size? What problems do your potential and actual customers solve? How can your product or service help them?
Frequency and periodicity
To retain followers on social media, you need to publish content with a measured frequency. This applies to video content as well. You can increase the basic posting frequency during promotions, updates, and product launches.
If you're new to video marketing or have a limited budget, consider adapting existing marketing content that already works well. A popular blog post can be used to create a series of one-minute animated explainer videos, and a testimonial video can be turned into a short promo.
Short and concise
Keeping the attention of the web user is difficult. An excess of information scatters attention. That's why short videos are becoming more and more popular in online marketing. The video should fit into a limited amount of time, usually 30-60 seconds. An unusual beginning should spark interest and motivate the viewer. One video is one thought.
Create your own recognisable identity, TON OP Bulgaria's marketing experts recommend. Video content that differs from others, for example, in style or colour scheme, is memorable. Don't forget about the logo and non-standard fonts. You can add transitions between scenes, text animation or graphics to make your video dynamic and attractive.
Keeping the attention of the web user is difficult. An excess of information scatters attention. That's why short videos are becoming more and more popular in online marketing. The video should fit into a limited amount of time, usually 30-60 seconds. An unusual beginning should spark interest and motivate the viewer. One video is one thought.
Create your own recognisable identity, TON OP Bulgaria's marketing experts recommend. Video content that differs from others, for example, in style or colour scheme, is memorable. Don't forget about the logo and non-standard fonts. You can add transitions between scenes, text animation or graphics to make your video dynamic and attractive.
Video creation
You can make a video yourself, or you can order its production to professionals. Today there are many freelancers and studios ready to provide their services at a reasonable price. If you have a limited budget, you can use a smartphone with a good camera and a built-in microphone to shoot the video. Pay attention to sound and ambience. Videos with subtitles and titles are clear and accessible even without sound.
Videos from subscribers
Publishing customer-generated content, such as funny or interesting videos of your products, is a good opportunity to use other people's content to your advantage. Reach out to customers who have already posted something similar on social media or your resources and ask them for permission to republish their videos on your accounts.
Time Limit
A quality short video should only last a few seconds. Ruthlessly reduce the size of your videos; remove pauses, every second should be packed with meaning. To meet the platform's time limit, consider speeding up your videos by a factor of 1.25 or 1.5.
Popular topics
Create videos that are interesting, useful, and entertaining. Keep an eye on popular topics on the web. Use Google Trends to find trending information. Liaise with suppliers, agree in advance on what terms and in what quantities you will be provided with product information. Use TONOP software when analysing demand. A clear understanding of what life cycle a customer is in allows you to generate growth hypotheses. Based on these, you can easily script short promotional videos to promote products and services.
You can make a video yourself, or you can order its production to professionals. Today there are many freelancers and studios ready to provide their services at a reasonable price. If you have a limited budget, you can use a smartphone with a good camera and a built-in microphone to shoot the video. Pay attention to sound and ambience. Videos with subtitles and titles are clear and accessible even without sound.
Videos from subscribers
Publishing customer-generated content, such as funny or interesting videos of your products, is a good opportunity to use other people's content to your advantage. Reach out to customers who have already posted something similar on social media or your resources and ask them for permission to republish their videos on your accounts.
Time Limit
A quality short video should only last a few seconds. Ruthlessly reduce the size of your videos; remove pauses, every second should be packed with meaning. To meet the platform's time limit, consider speeding up your videos by a factor of 1.25 or 1.5.
Popular topics
Create videos that are interesting, useful, and entertaining. Keep an eye on popular topics on the web. Use Google Trends to find trending information. Liaise with suppliers, agree in advance on what terms and in what quantities you will be provided with product information. Use TONOP software when analysing demand. A clear understanding of what life cycle a customer is in allows you to generate growth hypotheses. Based on these, you can easily script short promotional videos to promote products and services.
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TON OP DOO LTD
Address: 8 BORBA STR., PLOVDIV, BULGARIA, 4021
Mail: info@tonop.bg
Address: 8 BORBA STR., PLOVDIV, BULGARIA, 4021
Mail: info@tonop.bg